Why does Facebook know you better than your mother?
Yes, you know your mother through and through ... at which parties you hang out on Friday night, the sauce that you have chosen with your fries in recent years, the bad music you listen to on the train, the nose correction that you have been worrying about for so long ... Do you now nod violently of no? And what if we replace "mother" with "Facebook"? Is it bad that Facebook knows so much about you? Welcome to the world of big data thanks to Ruben Verborgh from UGent.
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Universiteit van Vlaanderen
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