Was Van Eyck a marketer rather than an artist?
Was Van Eyck an artistic genius? Of course! He was already renowned in his time as a great talent and is today considered one of the founders of the school of the Flemish Primitives. But don't we also remember Van Eyck's genius today to a large extent through his other talent, that of his entrepreneurship?
Historian Peter Stabel (UAntwerpen) provides a nuanced picture of how Van Eyck was not only a pioneer in the painting world, but also excelled as a marketer and brand strategist avant la lettre.
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Universiteit van Vlaanderen
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